Pure Up Lift shampoo gently cleanses all hair types while providing weightless moisture adding volume and shine. Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp. Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine. Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp. It also contains antioxidant properties responsible for preventing early hair loss. Lifts fine hair up and fills it out, hair looks fuller and feels thicker. Contains exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).