Pure forever Blonde Shampoo Gentle cleanses all hair types while prevents gold and yellowing of hair. Using Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling. Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair. Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones. Contains exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).